Sartorial Luxury Menswear

A master program for those who want to dominate in one of the trends which characterize the market: sartorial luxury for men.

The main research institutions agree upon luxury for men as being the engine that makes the luxury market grow. A personal and customized luxury, far from mass luxury, tailored for entrepreneurs and managers from all over the world as symbols of power and culture.

This explosion of requests already needs highly qualified professional figures narrowly specialized in the creative and sartorial dimension of male elegance with a strategic vision of the luxury market; innovative competencies which can be applied to an entrepreneurial project or to strategic roles in the most important "Maisons" of the luxury/fashion industry.

For the students of this Master's program, HFFA has federated resources which belong, in an exclusive and diversifying way, to the Italian cultural and entrepreneurial heritage, with the collaboration of companies firmly anchored in the male elegance sector, as well as fashion designers, tailors, researchers, journalists, essayists, and business men exquisitely drenched of Italian style.

STUDY PLAN

Fashion Design for Luxury Man collection

Luxury Market Strategies

Menswear Collection Analysis

Advanced Research Methods

Tailoring

Management and Leadership Aesthetics

Fashion Styling & Lifestyle

Fashion Editing & Styling

The Editor in Chief is the most important figure in Fashion publishing: he is ultimately the person responsible for each publication and for the style imprint of the publishing product they head.

Editors in Chief are real and genuine celebrities in the world of Fashion and absolutely opinion leaders. They are always at the front line at fashion shows and their judgments can be so influential as to determine the success of a collection.

To become the Editor in Chief one must possess the journalist’s skills of a Fashion Critic and the creative and organizational capabilities of the Fashion Editor: coordinating the concept production of editorial products and managing the work of the editorial staff are essential abilities for successfully leading a Fashion magazine.

The aim of the Master course is to give students a thorough education in the Fashion, Design, Journalism, Photography and Contemporary Art sectors.

The course will train a high-level professional figure, endowed with strong creative skills and a marked aesthetic sense, capable of navigating among the different styles and successfully developing journalism and styling-related projects.

Through a curriculum well grounded in theoretical contents as well as contributions of professionals working in the sector and practical projects, students will acquire all the necessary instruments for developing Concepts, planning editorial products, preparing articles and making interviews or producing in-depth information for TV programs.

At the end of the Master course, students will possess a deep knowledge of the Fashion System, they will be able to successfully operate in the field of journalism and media and will have developed a thorough critical awareness, an essential element for holding prestigious editorial and managerial positions inside a Fashion, Design or Luxury Lifestyle magazine.

This course is aimed at:

• Students who have already acquired a good preparation in Editing, Styling, Photography, Design and Fashion.
• Professionals in the sector who wish to perfect their skills.
• Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses.

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Fashion Promotion & Communication Strategies

The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. His task is to convey the brand’s vision, style and values, promoting Fashion and Luxury products, by organizing events, exhibitions, fashion shows, presentations and advertising campaigns with the goal of turning a product into an object of desire, an enhancer of one’s personality, which is able to seduce and fascinate.
 
The Head of the Press Office often manages the company’s external relations, handling relations with journalists, advertisers, style studios and all of the most relevant stakeholders.
 
The aim of the Master course is to train high-level professionals, who are able to successfully carry out communication and promotion activities within the Fashion System.
 
The didactic program is focused on the analysis of communication strategies and promotion of a Fashion or Luxury product and provides for a comparative study of different News Making and Lifestyle messaging techniques.
 
At the end of the Master course, students will have acquired an in-depth knowledge of the Fashion System as well as of the Fashion and Luxury market, they will have acquired specific expertise within the Fashion and Luxury product communications, will have learned all the secrets linked to the press office activity and will be able to develop effective promotion strategies.

This course is aimed at:

• Students who have already acquired a good preparation in Promotion and Communication.
• Professionals in the sector who wish to perfect their skills.
• Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses.

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Marketing & Branding for Luxury

The Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power. His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company’s know-how and innovative components.

A Luxury Brand Manager must possess specific know-how in Luxury product marketing and communications, market analysis and consumption trends expertise, but also organizational and problem solving skills.

The aim of the Master course is to equip the student with specific skills related to the Luxury sector as well as to train high level professionals, able to develop strategies of a Luxury Brand throughout all of its lifecycle phases: from its conception to target identification, from its positioning in the market to maintaining the brand’s value over time.

At the end of the Master course, the student will have acquired a deep knowledge of the Fashion System, Luxury and Lifestyle, he/she will have developed specific expertise in the area of communications and marketing and will have the management skills necessary to fill the top positions of Luxury Fashion Management as well as to be the Luxury Brand manager.

This course is aimed at:

• Students who have already acquired a good preparation in Marketing, Management and Communication.
• Professionals in the sector who wish to perfect their skills.
• Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses.

Download Study Plan PDF