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STRATEGIC LUXURY BRAND MANAGEMENT

STRATEGIC LUXURY BRAND MANAGEMENT

May 14th-15th-16th, 2013

The Strategic Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power.

His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company's know-how and innovative components.

 

 

 

 

 

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