Marketing & Branding for Luxury
The Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power. His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company’s know-how and innovative components.
A Luxury Brand Manager must possess specific know-how in Luxury product marketing and communications, market analysis and consumption trends expertise, but also organizational and problem solving skills.
The aim of the Master course is to equip the student with specific skills related to the Luxury sector as well as to train high level professionals, able to develop strategies of a Luxury Brand throughout all of its lifecycle phases: from its conception to target identification, from its positioning in the market to maintaining the brand’s value over time.
At the end of the Master course, the student will have acquired a deep knowledge of the Fashion System, Luxury and Lifestyle, he/she will have developed specific expertise in the area of communications and marketing and will have the management skills necessary to fill the top positions of Luxury Fashion Management as well as to be the Luxury Brand manager.
This course is aimed at:
- Students who have already acquired a good preparation in Marketing, Management and Communication.
- Professionals in the sector who wish to perfect their skills.
- Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses.