FASHION BUYER

 

Fashion Buyers are fashion experts, in charge of the purchase of products to be distributed to a network of stores. Their job is to select an assortment of clothing that must be in line with a given distributor’s clientele. It is a complex profession that requires good interpersonal skills, an in-depth knowledge of trends and a keen aesthetic sense.

 
The Fashion Buyer Summer School is designed to develop key buying skills and allows students to take an in-depth look at the secrets of this fascinating career, acquiring a basic knowledge of textiles, materials, production process and production times.

PROGRAMMA

Week 1

Luxury Market: Clients, products, services, window displays, communication, icons
Benchmarking: comparative evaluation of the reference market, analysis of trends and Fashion Weeks
Research methods: Cool Hunters & Bloggers, Trade, Shows

The role of Buyers in today's Fashion market
Qualitative and quantitative analysis of products
Analysis of target consumers
The importance of Visual Merchandising in sales strategies
Case studies

Week 2

Buying strategies: Purchase scheduling, sales analysis and
planning, budget management
The category-wise buying plan: total look, ready to
wear, accessories
Final project